Quality is a matter of honor for Ruukki. Customer service before and after the sale, digital tools and the ready availability of the information the customer needs are part and parcel of Ruukki’s approach to quality. Top quality also includes the availability of our people, timely deliveries and how we rectify any errors. We want to stand out by customer experience and to not just meet but also exceed customer expectations.

Many aspects of quality

“Quality means different things to different people. For a building owner for example, the flawless look of the building, durability and roofs and façades requiring minimum maintenance are important aspects,” says Miisa Nieminen, Quality specialist at Ruukki.

For designers and architects on the other hand, quality means existing design and visualization tools, BIM objects in product libraries and 3D models.

Besides customers and designers, quality is also reflected in the everyday life of our partners.

“For transport companies, quality is reflected in how products are packed, which allows loads to be properly secured to prevent the products from being damaged during transportation. For installation companies on the other hand, quality products are simple and safe to install and the wall and roof surfaces made with them are ready in one go,” Miisa Nieminen adds.

Top-quality steel and design guarantee quality

The high quality of Ruukki’s building products stems from the design table and long experience of the steel and construction industries. Quality products are based on top-quality steel and experience combined with skilled product design.

The design phase impacts product installability, useful life, maintenance, eco-friendliness and product appearance. Miisa Nieminen says that the quality of Ruukki’s products is reflected in their long life and dependability. Besides which, all products are CE marked.

”In the product development phase, products are tested to ensure the required properties, and third party certification provides assurance of their properties with regard to fire resistance, load-bearing capacity and even water tightness, for example.”

Product quality is ensured by indicators and visual inspections, and only defect-free products that comply with specifications are delivered to customers.  

Customer experience a mark of success

“Quality products are only one aspect of Ruukki quality since everything we do affects our customers’ and partners’ image of Ruukki,” Miisa Nieminen points out.

Responding comprehensively to customer needs can be considered an indicator of quality operations: the price quality ratio of products is just one indicator of quality.

“Quality indicators are also considered to be delivering to customers exactly the products they have ordered at a competitive price and at the right time. Quality products also function in accordance with customer expectations and any problem situations are swiftly and effectively resolved,” Miisa Nieminen points out.

So that we can continue to further improve quality, we need to know how customers experience the company’s quality and success. Ruukki regularly collects customer feedback by measuring customer satisfaction through NPS (Net Promoter Score) methodology.

“NPS establishes how likely our customers are to recommend Ruukki to others. Everything we do, including the quality of our products and services as well as overall satisfaction with our operations, affects the willingness to recommend,” Miisa Nieminen says.

Ruukki aims to offer the highest quality and to be the partner of choice on the building products market. Monitoring and measuring quality are a key part of everyday management at Ruukki. We identify the root causes of feedback and complaints to prevent the problems from recurring. Reaching the top and staying there requires constant vigilance.

This is why Ruukki ensures quality in everything we do, every single day.