We met up with Snøhetta’s Senior Architect Eli Synnevåg at the company’s head office in Oslo, Norway, to discuss what are the most relevant challenges facing architecture today and also tomorrow? And how does one of the leading architecture firms in the world drive organizational-level creativity?

What are the biggest and emerging trends in architecture? Is content replacing style as the driving force of design, and how are the issues of sustainability affecting the industry? Snøhetta’s Senior Architect Eli Synnevåg lays out her vision for architecture in the future.