The 2017 edition of The Unbelievable Challenge focused on finding new innovative ideas for shopping mall façades.
The winner of The Unbelievable Challenge 2017 Ben Feicht showed unparalleled talent and vision in his creation, which provided a new solution on how to showcase the mall interiors through the building façade.
Here’s how the jury summed up the performance:
“The most crucial insight was to use mirrors that make the interior visible to the street and vice versa. This tied the mall to its surroundings, and made the shops inside a part of city life, attracting people to explore the inside of the building”