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RUUKKI HEAD OFFICE

Ruukki Construction 
Panuntie 11
00620 Helsinki
Finland

Tel: +358 (0) 20 59 150
Fax: +358 (0) 20 59 29088

THE UNBELIEVABLE CHALLENGE

OPEN ARCHITECTURAL IDEAS COMPETITION

The Unbelievable Challenge 2017 competition is over and I’m happy to say it truly was an amazing one. I received inspiring and insightful entries from aspiring designers in 22 countries. On behalf of Ruukki and our partners, I humbly thank each and every contestant for their contribution. I’ll see you next time around!

Yours truly,
- Mr. Santa Claus

 

What makes Snøhetta one of the best architecture companies in the world?

The Unbelievable Challenge 2017 winner Ben Feicht just finished his 10-week internship at Snøhetta. How did the internship at the world-renowned architecture company challenge the aspiring architect’s view on architecture and working in an architecture agency?

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Join The Unbelievable Challenge Facebook page, and let your peers know whom they're competing against!

In Conversation: Snøhetta’s Eli Synnevåg

What are the biggest trends and the most demanding challenges facing architecture today and also tomorrow? And how does one of the leading architecture firms in the world drive organizational-level creativity? In conversation with Snøhetta’s Senior Architect Eli Synnevåg.

Emerging trends in architecture. What are the biggest and emerging trends in architecture? Is content replacing style as the driving force of design?

The power of creativity. What are the tools or methods Snøhetta uses to nourish creativity within the organisation? How important is having fun to the success of the company?

The future of architecture. What are the biggest challenges facing architects today? How important is sustainability and utilising technology in modern-day architecture?

Innovative building facades. What are the tools or methods Snøhetta uses to nourish creativity within the organisation? How important is having fun to the success of the company?

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The Unbelievable Challenge 2017
Introducing the winner entry: "unwrapped"

The 2017 edition of The Unbelievable Challenge focused on finding new innovative ideas for shopping mall façades.

The winner of The Unbelievable Challenge 2017 Ben Feicht showed unparalleled talent and vision in his creation, which provided a new solution on how to showcase the mall interiors through the building façade.

Here’s how the jury summed up the performance: 
“The most crucial insight was to use mirrors that make the interior visible to the street and vice versa. This tied the mall to its surroundings, and made the shops inside a part of city life, attracting people to explore the inside of the building”

 

The winner

"Unwrapped"

by Ben Feicht

10-week internship at Snøhetta and a €1,000 cash prize

TUC2017_winner_unwrapped_2

View concept boards

The amazingly inventive Unwrapped bravely took the task of enhancing the connection between the interior and exterior of the building. The most crucial insight was to use mirrors that make the interior visible to the street and vice versa. This tied the mall to its surroundings, and made the shops inside a part of city life, attracting people to explore the inside of the building.
View concept boards and full description (.pdf)

WORDS FROM THE JURY

 The jury recognised a few recurring themes in the proposals. Some combined various themes, some revolved around one – all of them had their strengths and weaknesses. This jury report focuses on these themes instead of particular entries.

View the full evaluation (.pdf)

Check out The Unbelievable Challenge 2017 Book for all entry introductions

Press material

Press release and high resolution images

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