Rautaruukki as an investment

Ruukki is an expert in the construction and engineering industries, with strong know-how in special steels.

We are pursuing growth in specialisation and emerging markets.

Our vision: we intend to be an innovative and acknowledged provider of energy-efficient steel solutions to build a better living environment together with our customers.

Focus areas

• Growth in the construction and engineering businesses
• Focus in steel business on special steel products
• Growth focus on emerging markets
• Strengthened competitive position
• Scalability and balanced business structure
• Innovations
• Cost competitiveness

Strategic targets

• Growth in the share of the solutions businesses - construction and engineering - to 60 per cent of consolidated net sales
• Increase in the share of special steel products to 60 per cent of the company’s steel business
• Growth in the share of emerging markets to 50 per cent of consolidated net sales
• Strengthened market positions in all core businesses (aim to achieve #1, #2 or otherwise strong market position in chosen segments).

Targets for the current strategic period

Ruukki embarked on a process of structural transformation in 2004 with the aim of specialisation and of growing the share of the solutions businesses - construction and engineering. Ruukki has divested non-core businesses, which included long steel products, and also reduced the share of standard steel products.

Ruukki invested heavily in structural change and growth before the global economic crisis. At the time, the company built a strong, modern manufacturing and sales network to serve construction and engineering customers in Central Eastern Europe, Russia and China. Likewise, most of the technology and production capacity investments in the manufacture of special steel products have been made to enable the company to carry out its strategy. In future, Ruukki can leverage these investments to focus on growing its business.

Strengths

• Focused range of products and services
• Scalable products and concepts
• Extensive sales and manufacturing network
• Strong foothold in emerging markets, especially in Russia and Central Eastern Europe
• Energy-efficient solutions
• Strong market position in the Nordic countries
• Strong know-how in steel

Construction business

In the construction business, the main focus is on scalable and energy-efficient solutions for industrial and commercial construction, residential roofing and infrastructure construction.

Competitive edges of Ruukki Construction

• Lasting customer relationships and a strong market position in the Nordic countries and Baltic states
• Good foothold in growing markets in Central Eastern Europe and Russia
• Europe-wide production network
• Innovative, energy-efficient products, solutions and services
• Well-known brand, especially in residential roofing products
• Strong project management expertise (design, project management and installation)
• In infrastructure construction, solutions, products and strong project competence that stand out from those of competitors
• Strong materials expertise

We are pursuing a cutting edge by innovating new lifecycle- and energy-efficient solutions that promote safety and speed up and rationalise construction. We serve designers, investors and construction companies locally with a range of products and services based on international steel construction know-how. We focus on lasting customer relationships.

Engineering business

In the engineering business, we focus on products where we can make stronger use than earlier of our steel know-how and design expertise. In the future, customer-centric designing and technically demanding, special-steel-based components will form the core of our engineering business.

Competitive edges of Ruukki Engineering

• Lasting customer relationships
• Combined materials expertise and supply chain to make special-steel components
• Strong design and manufacturing expertise
• Consistently high-quality products and deliveries

Cost-efficient manufacturing network in Finland, the emerging markets in Central Eastern Europe and in China enable us to shorten the customer’s supply chain and help customers to internationalise.

Steel business

In the steel business, our main focus areas are special steel products and strengthening market position in the Nordic countries. To increase the sales of special steel products, we are further expanding our sales and distribution network, especially in the emerging markets. In addition, there is growth potential for special steels, especially for wear-resistant steels, in mining-intensive countries such as Australia and South Africa.

Competitive edges of Ruukki Metals

Competitive edges in special steel products

• Strong, growing customer base in Europe
• Strong technology and materials expertise
• Modern production capacity
• Strong partner and distribution network

Competitive edges in the Nordic countries

• Strong market position
• Comprehensive prefabrication and processing services
• Extensive, flexible distribution network
• Steel products individually tailored to customer needs

We help our customers to develop optimal end-products and work with customers to design new applications for steel.